Published on: November 13, 2026
The Holiday Red Bag Program is officially underway, and it all began with an incredible display of teamwork, generosity, and community spirit.
Every Bag Helps. Learn More about the Holiday Food Drive.
On Friday, November 6, more than 50 volunteers gathered at the Associated Grocers Distribution Center to kick off the holiday season by packing Red Bags destined for retail locations across our market area. AG employees partnered with volunteers from The Greater Baton Rouge Food Bank and Coca-Cola, proving once again what can be accomplished when people come together for a common purpose.
Adding to the excitement, WAFB was on-site to film the bag-packing event for the holiday commercial that will air throughout the season. Morning Anchor Morgan Lentes rolled up her sleeves and joined volunteers in packing bags, helping shine a spotlight on this important cause.
Now, the program officially begins, and the impact is just getting started. Throughout the holiday season, customers can purchase pre-packed Red Bags at participating retail locations. Every bag sold helps support the missions of The Greater Baton Rouge Food Bank and Second Harvest, providing meals and hope to families facing food insecurity.
Thank you to every volunteer who donated their time and energy to help launch this year’s campaign. Your dedication reflects the spirit of giving that defines our organization and shows that together, we are more than a team, we are a force for good.
Because that’s who we are. That’s what we do. We are Team AG.
Go to your local AG Retailer to Support!
About Associated Grocers, Inc.
Associated Grocers, Inc. is a leading full-service wholesale grocery distributor serving independent supermarket retailers across the Gulf South. Dedicated to supporting local businesses and strengthening regional economies, Associated Grocers provides comprehensive retail solutions, supply chain operations, and community support through its nonprofit affiliate, AGives!. Learn more at AGBR.com.