Published on: July 2, 2026
Associated Grocers recently hosted its annual floral seminar in the Crifasi Theater, bringing together retailers to explore actionable grocery floral department strategies designed to drive sales and elevate the customer experience.
The seminar provided participants with practical tools to strengthen their operations, beginning with hands-on training for digital inventory management and floral ordering using the iPad. Retailers also learned how to implement best practices for maintaining a weekly calendar to track incoming products, monitor important deadlines, and manage key ordering dates effectively.
Expert Care and Creative Merchandising
To ensure product quality and longevity, representatives from FloraLife shared expert guidance on proper care and handling techniques. Maximizing the shelf-life of inventory is one of the most critical grocery floral department strategies for reducing shrink and maintaining vibrant displays.
Additionally, Burton & Burton highlighted high-margin upgrade opportunities, showcasing creative balloon pairings and innovative merchandising ideas to increase impulse buys and enhance customer purchases.
Driving Retail Success
The seminar concluded with a deep dive into current floral trends, innovative display techniques, and everyday merchandising strategies. By combining operational efficiency with attractive visual setups, retailers left equipped to build a more profitable floral department and deliver an exceptional shopping experience for their customers.
About Associated Grocers, Inc.
Associated Grocers, Inc. is a leading full-service wholesale distributor support center serving over 200 independent retail grocers across Louisiana, Mississippi, and Texas. Dedicated to the growth and success of the independent supermarket, AG provides member stores with comprehensive distribution services, marketing support, and innovative retail solutions to help them thrive in a competitive marketplace.