Published on: August 19, 2026
On July 22, 2026, Associated Grocers hosted a party tray seminar designed to help retailers strengthen their catering programs and prepare for the upcoming holiday season. The event provided valuable training on creating high-quality party trays while sharing effective marketing strategies to help grow sales and increase store profitability.
Highlights from the Party Tray Seminar
Attendees at the party tray seminar learned about the importance of catering and party trays as a major revenue-generating opportunity, focusing on program goals and overall growth potential. Hands-on training covered key operational topics and best practices, including:
- Portion sizes and ingredient selection
- Clear product descriptions and compliant labeling
- Packaging, presentation, and proper storage standards
Vendor and Marketing Support
The party tray seminar also featured presentations from vendor partners Bunzl and the Gold Medal Popcorn Program. Additionally, AG’s own Anselmo Lane Creative Services highlighted the marketing support and promotional resources available to help retailers drive customer engagement and maximize holiday sales.
About Associated Grocers
Associated Grocers, Inc. is a leading retail grocery wholesaler supporting independent retailers across the region. By providing high-quality products, operational expertise, and comprehensive marketing support, Associated Grocers equips store owners with the tools needed to thrive and serve their local communities.