Associated Grocers provides retailers with flexibility and differentiation in the marketplace through a number of advertising and marketing opportunities. Retailers are able to effectively communicate their identity to their shoppers through various marketing channels, all of which depends on the store’s philosophy, size and geographic location.
Ad Groups utilize advertising promotions and pricing opportunities available through the organization of weekly ad plans.
The Retail Marketing department provides marketing strategies to support products and services offered in stores. The use of a Marketing and Promotional Activity calendar helps members to focus on particularly priced product through thematic messaging.
Our Creative Services department delivers creative concept development, direction and production of printed materials for the promotion of products and services including weekly printed circulars for distribution as well as additional creative collateral.
Creating an identity and remaining visible in the community is important to a progressive business, especially an independent. Associated Grocers offers Corporate Public Relations Services, ranging from penning press releases and maintaining a relationship with the local media to managing communications such as product recalls.
In an ever-changing marketplace, retailers must be prepared to compete with a digital presence as well. Our Digital Marketing Team provides guidance, recommended partnerships and strategy for retailers using a number of platforms including websites, ecommerce, digital coupons and social media marketing.